There are countless ways in which the Forest Service can use social media to better fulfill its mission. Here a some ideas. What would you add to this list?
Leadership blogs - From the Chief on down, leaders can communicate more directly with employees, partners, visitors, issues stakeholders and the public at large.
Employee social networks - increase esprit de corps with personal spaces for any employee that wants one.
Wiki knowledge bases - capture organizational expertise and institutional memory as we undergo transformational changes and face massive retirements.
Online agoras - create a market for excess property, details, and housing opportunities using a "craigslist" or "ebay" approach.
Podcast significant conferences or speeches.
Team blogs - are used to exchange ideas among a particular community of interest or community of practice (see Dave Iverson's blogs)
Wikis and/or forums - are used to supplement public meetings and comments for planning and other purposes.
Newsletters can be reinvigorated as daily blog journals with contributions from the readers.
Wikis can replace static and outmoded user guides, keeping specialists up-t0-date with best practices. Employees can post questions to a FAQ center, to which anyone with an answer can respond.
Mashups of Google Maps are a powerful tool for any kind of land-based project or delivering recreation information. Allow users to generate most of the information.
Use Tags to let users supply much of the metadata for online records such as Forest Service photographs.