Friday, March 23, 2007

The Machine is Us/ing Us

Here is a wonderful short video exploring the changes in technology and society caused by the shift to Web 2.0.  Unfortunately, the USDA system administrators block access to YouTube, so you will have to watch it while you are off the Forest Service network.

Tag, You're It!

Tagging is an essential part of the new participatory web. Users add tags to
online items they want to save and find again. These items can be anything from bookmarks (de.lic.ious) to images (flickr) to personal goals (43 Things).

The result of this collective process is an enormous bottom-up classification system; one which poses a challenge to the traditional category-based taxonomies and controlled vocabularies used by librarians and archivists. Ellyssa Kroski offers an excellent overview of the benefits and pitfalls
of this new "folksonomy."

Another compelling aspect of the tagging phenomenon is described by Shel Holtz. By placing a tag on something in my own web site, I can let a broadcaster, advertiser, or other content provider know that my item is available for sale or public release. Rather than everyone submitting information
to a central site, these "edge" companies reach out, organize and distribute the tagged items.

Tuesday, March 20, 2007


A book called Wikinomics explores the ways in which social media tools are being used in business and other enterprises. You can watch a podcast of co-author Dan Tapscott interviewed by SpikeSource CEO Kim Polese. Some of his ideas from the book are summarized in a Web 2.o white paper.