According to Wikipedia, "a manifesto is a public declaration of principles and intentions. Manifestos are often political in nature."
This might coincide with an existing new agency initiative known as Foundational Principles. Though, it's difficult to know for sure because I'm not in the loop, nor do I know anyone who is in the loop. This brings me to my larger question, if engaging in generative dialog will allow groups to co-create things such as a Pinecone Manifesto, then how do we locate the 'uniquley prepared individuals' who hold a piece to the emerging puzzle? How do willing co-creators find one another when they want to self-organize around a particular topic, inspiration, etc.?
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I think we will be plesantly surprised to see how easily passionate, committed-to-a-cause people will find each other to "self-organize around a particular topic, inspiration, etc."
The technical problems of finding one another, and self-organizing are not the big problems. At least I don't think so.
The biggest single problem is, as W.Edwards Deming pointed out long ago, "driving out fear." A close look at Deming's "Seven Deadly Diseases" and his "Fourteen Points" (embedded here), as they relate to our organization are fundamental to realistic transformation.
I came upon something I thought very interesting in the world of podcasting. In scrolling through NEWWest, an online network aimed at covering enviornment, cultural and econimic issues, I came upon this:
What is “Blogvertorial?”
As part of our advertising packages, New West offers a new way for our advertising partners to promote their businesses, events and products by essentially blogging about them themselves. The idea of a "blogvertorial," or advertister-created content, is an ongoing trend in online media and one that we believe can simulataneously offer something valuable to both our advertisers and our readers.
And now, introducing the Audiotorial. New West can work with you to create a custom Podcast. Podcasting is much easier than you might think.
For more information on the blogvertorial spots and pricing contact Sales and Marketing Director Ingrid Lovitt at Ingrid@newwest.net or 406-829-1725.
The most important element is the mention of Audiotorials.
This could be a great tool for the Forest Service to use to advertise its podcasts via online-networks such as NewWest.
I invite you, if you haven't already, to go online and check out NewWest. net.
We are living with the current generation, known as the "Always On" generation. Communicating with them is a challenge, but we're moving in the right direction by exploring podcasts, blogs and other social-media outlets. They area a multi-tasking generation at a whole new level, and I think we can reach them.
Toni,
Regional Foresters Cables and Forsgren are helping to lead the Foundational Principles effort. Rick Cables has expressed a strong interest in social media, and wants to get an "official" blog up right away. We hope to help with that as soon as the J-Roller blog tool is deployed on the new FSWeb site.
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